Aren't photos enough? Apparently not, otherwise Instagram in 2010 would still be only posting pictures instead of competing with TikTok and creating Instagram reels. Have you tried reels lately? The push there right now is incredible, but let’s stay on topic.
Content is king in the social media space and a video is a fantastic way to build audiences and allow those audiences to build trust in you and your brand.
“But I don’t like being on camera so now what?”
Sounds like you may have already given up, because being in front of the camera is exactly where you need to be in order for this to work.
“But Mike, I’m not good in front of a camera!”
That’s okay, to become good at anything you are going to need some practice and we all know its practice that makes progress.
Here are three simple tips that anyone can use to start getting good in front of the camera.
Tip 1. - RECORD
Wake up each day and record a 1 minute video of yourself. Try staying consistent or on brand for what your going to say each day or if you want to start really slow, say the same thing each day.
Don’t worry about getting it perfect, or making mistakes, this is video not a live show. Remember no one is watching but you so recognize you. I recognize you actually may be your biggest critic but let that critic simmer down for now, we have work to do.
Do this for 30 days straight and then compare your 1st video to the video you created on day 30. If you don’t see a notable difference after putting in the work then you’re either being too hard on yourself, or you’ll just need to hire an actor to be the face instead.
Tip 2. - REFLECT
Understand that what you have to say is important. There is a burning desire inside otherwise you prob wouldn’t be reading a post about getting better in front of the camera. You know you want to do this so lets get to the root of what is really holding you back.
Take some time to reflect.
Why is this important?
How can my voice be used for the forces of good?
What do I want to say?
Who am I afraid will hear what I say?
Tip 3. REVISE
Look in the mirror and talk to yourself.
Use all that pre-judgement you have and watch yourself speak. Do this everyday when you get out of the shower and talk to yourself for at least a minuets or two and watch yourself start to get more comfortable over time with how you speak and work to overcome the challenge.
All the tips in the world won't make a difference though if we don’t address the elephant in the room. To be honest if we don't seek what's really going on then there’s little hope to get better. So what is really holding you back? what is it you're seeking?
Somewhere down the road deep in the psyche of your mind there is a voice that is telling you “you’re not good enough.”
“Nobody cares what you have to say.”
“This is stupid.” Bla Bla Bla Bla.
That’s not your voice. Somewhere on the timeline of your life a person may have said these things to you and then their voice made a home in your mind. You need to evict that voice immediately because it’s preventing you from your fullest potential.
Get comfortable with who you are and stop caring what the people you care the least about in real life say about you in the internet world.
But let’s get real shall we…What I’m saying you probably already know. This isn’t anything new... You just need that push to get over the hump otherwise you wouldn’t be here reading this.
Looking for a sign? Consider this to be it, and start creating video content. No matter who you are or what you have to say, the internet has an audience just waiting to hear from you. Heck I may even subscribe.
Thanks for reading please head over to CampCampo.com where you can read all of our Blog posts and listen to the iChoose Series Podcast.
ABOUT THE AUTHOR: Michael Campo
Award-winning filmmaker and entrepreneur with 15+ years of experience in the entertainment industry. Michael is currently creating marketing content for a variety of businesses and organization. Campo continues to work as a content creator today on all levels, is constantly growing in the ever changing landscape of video production.